The U.S. Cotton Trust Protocol, a new standard for sustainably grown cotton, has welcomed more than 300 members since enrollment opened six months ago.
Brands, retailers, mills and manufacturers that have signed up for the system include Gap Inc. and its Old Navy, Gap, Banana Republic and Athleta brands, as well as UK retailers Next Plc. and Byford. The Trust Protocol also has welcomed the first U.S. mills, the first members in Latin America, and Advance Denim, one of China’s top three denim manufacturers.
“Sustainability and transparency are becoming more important in the fashion industry,” said Dr. Gary Adams, president of the U.S. Cotton Trust Protocol.
“Consumers expect and are calling for reduction in companies’ environmental footprint and the Trust Protocol will provides the data that enables them to tell their sustainability story.”
The Trust Protocol is a system for more responsibly grown cotton that has committed to six areas of sustainability in line with the U.N. Sustainability Development Goals. It measures sustainability progress through data collection and independent third-party verification, enabling members to better track the cotton entering their supply chain.
The Trust Protocol is included on the Textile Exchange’s list of 36 preferred fibers and materials. Part of the Forum for the Future Cotton 2040 and the CottonUp guide, it also is working to align with existing standards in the cotton industry.