The U.S. Sustainability Alliance (USSA) will join SIAL Canada—the largest food innovation trade show in North America—just as the United States takes center stage as the Country of Honor. The food show in Montreal will bring together 850 exhibitors and 15,000 visitors from more than 60 other countries, April 13-15, 2016, with distinction to the USA Pavilion and its new and innovative products.
This distinction will bring added exposure to the USA Pavilion and its new and innovative products. “The United States is pleased to be the Country of Honor at the 2016 edition of SIAL Canada. We look forward to highlighting growing opportunities in our top export market for food and agricultural products, valued at $21 billion annually. We invite all to visit the ‘taste U.S. pavilion’ to experience how over 100 years of environmental sustainability production policies ensure innovative, safe and fresh U.S. products for consumers worldwide” shared Jeff Zimmerman, Agricultural Attaché and Director of Marketing, U.S. Embassy – Ottawa.
The USSA is a group of 12 American farm, fishery and forestry organizations joined together to explore and share their values and best practices regarding sustainability and conservation. “The U.S. Sustainability Alliance was formed to promote the conservation and sustainability programs which have been part of the U.S. approach for many years. We are committed to active engagement and discussion with stakeholders on how different practices can lead to the same goal – sustainable food production. Our participation at SIAL Canada allows the Alliance to showcase its work and the programs of its members, and follows our very successful participation at the EXPO Milano 2015,” explained Ed Beaman, Chief Program Officer, U.S. Soybean Export Council on behalf of the 12 members of the USSA.