DATE: August 6, 2025
SECTOR: Sustainable Agriculture
SOURCE: Rabobank
TOPIC: Farmer adoption of sustainable practices: challenges and solutions
SUMMARY: An analysis of the reasons why U.S. farmers face persistent barriers to adopting sustainable practices and what types of support could accelerate change.
DESCRIPTION: New research from Rabobank highlights the barriers that are slowing the adoption of sustainable practices among U.S. farmers, despite growing demand from consumers, food companies and policymakers. A lack of aligned incentives, limited access to technical guidance and uncertainty around return on investment are just some of the challenges discussed. The study also offers a way forward, outlining ways to strengthen adoption and emphasizing the need for clearer policy signals, tailored financial tools and trusted local support.
Read the report: U.S. Farmers Need Broader Support to Adopt Sustainable Practices
