The U.S. Sustainability Alliance (USSA) welcomes the American Seed Trade Association (ASTA) as its newest member. ASTA represents nearly 700 companies involved in seed production, plant breeding, and related industries in North America, spanning diverse seed types from alfalfa to zucchini and all production types. It brings USSA’s membership to 28 associations across farming, fisheries, forestry, and related production, processing, and supply chain sectors that share a commitment to sustainability. These members were responsible for approximately $10.6 billion in food and agricultural exports to the UK and EU in 2023, representing nearly 60% of total U.S. agriculture, food, and related product exports[1].
“As the leading global voice on the development, marketing, and movement of seed, associated products, and services, ASTA is a valuable addition to the USSA,” says Abby Rinne, a member of the USSA Management Council and sustainability director at the U.S. Soybean Export Council (USSEC).
“We look forward to collaborating with the ASTA team to communicate the seed industry’s role in U.S. sustainable agriculture to our stakeholders in Europe and beyond.”
The Seeds of Sustainability
The seed industry impacts many aspects of our lives. By providing the necessary innovation to tackle today’s most pressing challenges, it seeks to contribute to a more sustainable food and agriculture system.
“Whether it’s through the food on our plate, the clothes we wear, the fuel in our vehicles, or the flowers and grasses around our homes, seed touches our lives multiple times a day,” says Andy LaVigne, president & CEO of the American Seed Trade Seed Association.
“With an increasing global population and a changing climate, the seed industry recognizes the need to find innovative solutions to help farmers and growers maximize their yield while limiting their environmental impact.
“From conventional breeding to newer advancements in plant breeding innovations, seed producers are proud to be the first step in the agricultural value chain for a more sustainable future.”
[1] The United States Census Bureau (USCB), officially the Bureau of the Census, via Data Trade Monitor