PRESS TRIP Articles

Destination California: USSA to Showcase U.S. Agriculture to EU Media

From 28 September to 2 October 2026, the U.S. Sustainability Alliance (USSA) will host a group of European media in California, America’s leading agricultural exporting state. Journalists will gain firsthand insights into California’s approach to sustainable agriculture and climate resilience through direct engagement with producers, processors, representatives of the California Department of Food and Agriculture and other agricultural industry leaders.

Read more