DATE: 24 November, 2025
SECTOR: U.S. Livestock, Dairy, Arable Farming
SOURCE: Rabobank (RaboResearch)
TOPIC: Producer-led insights on sustainability drivers and decision-making
SUMMARY: A producer-focused study highlighting how U.S. farmers and ranchers define sustainability and the on-farm factors shaping long-term progress.
DESCRIPTION: What is driving sustainability on U.S. farms and ranches? This new report from Rabobank sets out to provide the answers. Based on a national survey of more than 700 U.S. beef, dairy and crop producers, it explores what drives sustainability decision-making on farms and ranches, covering areas such as technology adoption, incentive programmes, regulatory pressures and personal business goals. The report also looks at how producers themselves define sustainability, and what this means for the future of agri-food sector sustainability strategy, measurement and engagement.
Read the report: Straight from the Field: Sustainability Insights from U.S. Beef, Dairy & Crop Producers
