At SIAL Paris, a leading international food trade show, U.S. Sustainability Alliance and its members shone a light on the sustainability of American food products, with an endorsement from the U.S. ambassador to France underscoring their efforts. Speaking at a reception at her official residence, Ambassador Denise Campbell Bauer paid tribute to America’s family farms, applauded the work of the U.S. Sustainability Alliance, and reinforced how producers on both sides of the Atlantic have much in common despite differences in approach.
“As you visit SIAL this week, I encourage you to explore partnerships with the U.S. Sustainability Alliance,” she said.
“Many of our guests this evening are members of this alliance, and their objective is to promote dialogue between producers and consumers, fostering deeper respect for different points of view. While we may not agree on everything, we can certainly share knowledge and hopefully also find ways to work together to address common challenges.”
Her words set the tone for the show, with other highlights including:
- U.S. Soybean Export Council’s Brent Babb and Alabama soybean farmer Wendy Yeager shared their views on building partnerships for climate-smart agriculture as part of SIAL Talks – a strand of debates, talks, and demonstrations
- U.S. Dairy Export Council (USDEC) and talented cheesemakers, including Belgioioso and Jasper Hill Farm, proved that cheeses produced in the United States are among the best in the world in terms of taste, quality, and sustainability. USDEC also hosted its first policy forum with its EU counterpart, the French dairy organization the Centre National Interprofessionnel de l’Économie Laitière (CNIEL). USSA’s David Green was among the 50-plus attendees at the event opened by U.S. Ambassador Bauer
- As well as having one of the busiest booths with the best and tastiest food, the U.S. Meat Export Federation (USMEF) and the USA Poultry & Egg Export Council (USAPEEC) attended a sustainability roundtable with Ambassador Bauer. Greg Moore, representing USSA was also part of the discussion facilitated by FAS Paris’ David Leishman
- Completing the line-up, The Organic Trade Association flew the flag for U.S. organic production, while the U.S. Dry Bean Council promoted the health benefits of American pulses